Project Feels: How USA Today, ESPN and The New York Times are targeting ads to mood
Psychographic:
During the last two years, media companies "have rolled out ad products that they say can match ads to people in certain moods." The New York Times' Project Feels "lets advertisers target ads to content based on emotional responses the content is predicted to have," while ESPN "has been pitching a tool to target sports fans on its digital properties based on their changing emotional state during a game."