Facebook Gives Local Newspapers Tips on How to Boost Subscriptions
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As part of a pilot program, Facebook "has held training sessions with executives from 14 midsize newspapers from around the U.S. to develop strategies for bringing in more paying customers via Facebook and beyond." Each participant receives a $200,000 grant to assist in the implementation of their plans. "It really got everyone to share their notes on how to drive subscriber acquisition in a smarter, faster and more efficient way," said John Rockwell, director of subscription sales and retention at the San Francisco Chronicle.