Third of three parts
Grocery Unions Battle to Stop Invasion of the Giant Stores
Wal-Mart plans to open 40 of its nonunion Supercenters in California. Labor
is fighting the expected onslaught, but the big retailer rarely concedes
defeat.
By Nancy Cleeland and Abigail Goldman Times Staff
Writers
November 25, 2003
Inglewood seemed to offer the perfect
home for a new Wal-Mart Supercenter, with low-income residents hungry for
bargains and a mayor craving the sales-tax revenue that flows from big-box
stores.
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| NEW TARGET: Workers move their picket line last month from a Vons store in Oxnard to an adjacent Wal-Mart. Grocers say they need cost cuts to compete with the big retailer. (photo: Bob Carey/Los Angeles Times)
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But nearly two years after deciding to build on a 60-acre lot
near the Hollywood Park racetrack, Wal-Mart is nowhere near pouring concrete.
Instead, the world's biggest company is at war with a determined opposition, led
by organized labor.
"A line has been drawn in the sand," said Donald H.
Eiesland, president of Inglewood Park Cemetery and the head of Partners for
Progress, a local pro-business group. "It's the union against Wal-Mart. This has
nothing to do with Inglewood."
Indeed, similar battles are breaking out
across California, and both sides are digging in hard. Wal-Mart Stores Inc.
wants to move into the grocery business throughout the state by opening 40
Supercenters, each a 200,000-square-foot behemoth that combines a fully stocked
food market with a discount mega-store — entirely staffed by non-union
employees. The United Food and Commercial Workers and the Teamsters are trying
to thwart that effort, hoping to save relatively high-paying union
jobs.
The unions have amassed a seven-figure war chest and are calling in
political chits to fight Wal-Mart. The giant retailer is aggressively countering
every move, and some analysts believe that Wal-Mart's share of grocery sales in
the state could eventually reach 20%. The state's first Supercenter is set to
open in March in La Quinta, near Palm Springs.
"If we have an advantage,"
said Robert S. McAdam, Wal-Mart's vice president for state and local government
relations, "it's that we are offering what people want."
In fact,
Wal-Mart has won allies by providing people of modest means a chance to stretch
their dollars.
"We need to have retail outlets that are convenient and
offer quality goods and services at low prices," said John Mack, president of
the Los Angeles Urban League. "I really think that there are potential economic
benefits for this community with the addition of a Wal-Mart."
Yet the
Supercenters also threaten the 250,000 members of the UFCW and Teamsters who
work in the supermarket business in California.
For decades, the unions
have been a major force in the state grocery industry and have negotiated
generous labor contracts. Wal-Mart pays its grocery workers an estimated $10
less per hour in wages and benefits than do the big supermarkets nationwide —
$19 versus $9. As California grocery chains brace for the competition, their
workers face severe cutbacks in compensation.
"We're going to end up just
like the Wal-Mart workers," said Rick Middleton, a Teamsters official in Carson
who eagerly hands out copies of a paperback called "How Wal-Mart Is Destroying
America." "If we don't as labor officials address this issue now, the future for
our membership is dismal, very dismal."
The push for concessions has
already started, prompting the longest supermarket strike in Southern
California's history. About 70,000 grocery workers employed by Albertsons Inc.,
Kroger Co.'s Ralphs and Safeway Inc.'s Vons and Pavilions have been walking the
picket lines since Oct. 11, largely to protest proposed reductions in health
benefits. The supermarkets say they need these cuts to hold their own against
Wal-Mart, already the nation's largest grocer.
Rick Icaza, president of
one of seven UFCW locals in Southern California, has taken issue with much of
the supermarkets' rhetoric since the labor dispute began. But he doesn't doubt
that Wal-Mart is the biggest threat ever posed to the grocery chains — and, in
turn, his own members.
"The No. 1 enemy has still got to be Wal-Mart," he
said.
The unions and their community allies have stopped Wal-Mart in some
places and slowed it down in others. They have persuaded officials in at least a
dozen cities and counties to adopt zoning laws to keep out Supercenters and
stores like them.
Homeowner groups, backed by union money, sued to stop
construction of two Supercenters in Bakersfield, arguing that the stores would
drive local merchants out of business. Contra Costa County and Oakland also have
passed measures that could block Supercenters.
In Los Angeles, several
City Council members are drafting an ordinance to require an examination of how
large-scale projects such as Supercenters would affect the community, including
the possible loss of union jobs. As envisioned by supporters, the measure would
allow the city to insist on higher wages as a condition of project
approval.
"We want Wal-Mart to be able to help us with our economic
development," said Councilman Eric Garcetti, who is co-sponsoring the measure.
"We just want to be able to do it on our terms and not theirs."
Wal-Mart,
however, can more than match its foes in resources and resolve.
To soften
its outsider image, the retailer has hired local political insiders to coax
projects through planning bureaucracies. It has promised jobs and sales-tax
bonanzas to cities struggling with deficits and unemployment.
When the
answer is "no," Wal-Mart rarely concedes defeat. At least nine times during its
latest California push, the company has responded to legal barriers by
threatening to sue or to take its case straight to local voters by forcing
referendums.
That's what happened in Inglewood after the City Council in
October 2002 adopted an emergency ordinance barring construction of retail
stores that exceed 155,000 square feet and sell more than 20,000 nontaxable
items such as food and pharmacy products. The measure was tailored to block a
Supercenter.
Icaza declared victory. "Wal-Mart's plans to enter the
retail grocery business in Inglewood are dead!" he crowed in a union
newsletter.
But they weren't. Within a month, Wal-Mart gathered 9,250
signatures on petitions, more than enough to force a public vote. The company
also threatened to sue the city for alleged procedural violations. Looking at a
possible court battle or an embarrassing failure at the polls, Inglewood
officials withdrew the ordinance they had passed a month earlier.
Furious
with the council, Icaza ran his own candidate in city elections in June. Ralph
Franklin, a former supermarket clerk and manager and now a UFCW business agent,
won with 70% of the vote, ousting a council member who had gone against the
union.
Worried that the council might try to trip it up again, Wal-Mart
went on the offensive. In late August, the company, through a group called the
Citizens Committee to Welcome Wal-Mart to Inglewood, began gathering a new batch
of signatures to force a popular vote on the Supercenter. The initiative, which
calls for building permits to be issued without a public hearing or
environmental impact study, is expected to be on the March 2004
ballot.
"When people feel they're not getting a fair shake with the
legislative process, they take things to a vote" of the electorate, said McAdam,
the Wal-Mart vice president.
Wal-Mart's opponents have vowed to sue to
block the initiative on the grounds that it oversteps the limits of the ballot
process.
UFCW and Teamsters locals have raised dues or diverted funds
from other programs to bankroll anti-Wal-Mart campaigns. With more than $1
million now available, thousands of members to draw from and encouragement from
national leaders, local labor would seem to be in a strong position.
But
union efforts have been hampered by personality conflicts and disagreements over
strategies and goals, according to people close to the situation.
As in
Inglewood, many union locals have focused on so-called site fights, winning
zoning restrictions at the local level. That strategy can temporarily save union
jobs and give leaders victories to celebrate, but it does little to stop the
long-term march of Wal-Mart, critics say. After all, there are 478 cities in
California, 88 in Los Angeles County alone.
Pushing for zoning
restrictions also can backfire, stirring resentment among consumers and business
owners — even those who directly compete with Wal-Mart.
Wal-Mart
opponents "try to use the government to accomplish things that they may not be
able to accomplish in the marketplace," said Alan Zaremberg, president of the
California Chamber of Commerce. "It's not government's role to interfere with
what consumers want."
For their part, national labor strategists want
local leaders to focus less on zoning campaigns and more on the daunting,
long-term goal of unionizing Wal-Mart employees. Few take the advice, and those
who do quickly realize just what they are up against.
George Hartwell,
president of UFCW Local 1036 in Camarillo, hired 18 organizers to hit the nine
Wal-Mart stores in his jurisdiction. With few leads to go on and employees in
stores forbidden to talk about unions, progress was slow. Then in mid-summer, a
group wearing union T-shirts was served with trespassing papers and asked to
leave a Wal-Mart in Lompoc. Lawyers tussled over that for months. Now Hartwell
and his crew can enter the stores, but with strict limitations. "We go through
and say, 'good morning' or 'good afternoon,' just to be visible," he
said.
Despite the long odds in taking on the company, many union
activists insist they have no choice.
"I've put 29 years of my life into
this job, and now they're trying to pull the rug out from under me," said Diane
Johnson, a union cashier at a Pavilions store in Los Angeles who is helping to
coordinate anti-Wal-Mart efforts in Inglewood through the Los Angeles Alliance
for a New Economy.
Johnson and co-workers have made door-to-door visits
and spoken from church pulpits, hoping to turn public opinion against the
discounter. "For me to go backwards would just be hell," she said.
But
Wal-Mart, the nation's largest seller of everything from toys to DVDs, has
plenty of defenders too, some of them politically and financially powerful. They
range from prominent Los Angeles toy importer Charlie Woo, who recently took up
Wal-Mart's case before Los Angeles City Council members, to Jeffrey Katzenberg,
a co-founder of Hollywood studio DreamWorks SKG. He lobbied former Gov. Davis
against signing a statewide anti-big-box measure passed by the Legislature five
years ago; Davis vetoed the bill.
McAdam said Wal-Mart doesn't order its
suppliers to lobby on the company's behalf. But it does spell out for vendors
the consequences of anti-Wal-Mart legislation.
"It's our belief that on
certain issues, they have a vested interest in seeing … that our company can
continue to grow," McAdam said.
Wal-Mart also helps smooth entry into new
markets by cultivating relationships with civic groups.
As it prepared
last year to buy and renovate a former Macy's in the south Los Angeles community
of Baldwin Hills, corporate officials met with leaders of the Los Angeles Urban
League and arranged to hire some employees through the
organization.
Allies in organized labor tried to dissuade the Urban
League's Mack from cooperating. Normally pro-union, Mack turned them down,
saying the community badly needed jobs and low-cost shopping
options.
"I'd rather have a person on somebody's payroll — even if it
isn't at the highest wage — than on the unemployment roll," Mack said. "We're
not going to punish job seekers by refusing to refer them to Wal-Mart for a
job."
By the time the Baldwin Hills-Crenshaw Plaza Wal-Mart opened in
January, Wal-Mart had doled out thousands of dollars, mostly in $1,000
grants, to local institutions such as schools and youth
programs. The company cut the Urban League a $3,000 check. It also provided
$10,000 for new lights at the Martin Luther King Jr. Little League Baseball
field.
The ordinance being considered in Los Angeles would ask planners
to weigh the "community benefits" of a mega-store in any zone that receives
federal, state or municipal funding or incentives — essentially the entire
city.
Like an environmental impact report, the community-benefits study
would consider possible negative outcomes and propose ways to mitigate them.
Wages could be held to "prevailing standards." If supermarkets were deemed the
standard, that would mean union scale.
Backed by Garcetti and Councilman
Ed Reyes, the ordinance could be ready for a council vote next
month.
Several studies commissioned in recent years by independent
groups, including the Orange County Business Council and the San Diego Taxpayers
Assn., found the state would suffer a net economic loss if union jobs were
traded for jobs at Wal-Mart.
Wal-Mart had declined to respond with
numbers of its own until a few months ago, when it commissioned the Los Angeles
County Economic Development Corp. to measure the effect of Supercenters on the
region. Researcher Gregory Freeman said the study balanced wage losses with
consumer savings, noting that Supercenter prices are typically 20% lower than at
union markets.
The study was completed two weeks ago, Freeman said, but
hasn't yet been released.
As he began his study in mid-summer, Freeman
told council members that other analyses haven't fairly measured all the pros
and cons of the Supercenters. For one thing, he said, savings from lower grocery
prices could be used by working-class shoppers for other things, such as buying
homes.
As for those merchants who won't be able to compete with Wal-Mart,
others say, progress always carries a price.
"I grew up in Pennsylvania;
my father had a corner market there. When I was 3 or 4, the A&P moved in and
put him out of business," recalled the Chamber's Zaremberg. "That was tough for
us, but I don't think anyone would go back and say we shouldn't have
supermarkets."
(Copyright (c) 2003, Los Angeles Times) |